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Disney Visa cards: First-Ever Disney Co-Branded Credit Card
With Unique Rewards Program
The Walt Disney Company (, Bank One and Visa today unveiled
a new family-focused Disney Visa card that will enable consumers
to turn everyday purchases into magical Disney rewards, including
fun-filled Disney vacations, the latest Disney DVD or a must-have
Disney toy.
Disney's Visa Card from Bank One provides cardmembers the
opportunity to earn and redeem Disney rewards quickly and
easily. With unmatched flexibility, no blackout dates and
an attractive interest rate, Disney's Visa Card is one of
the most competitive rewards cards available today.
The Disney Visa card's key feature is that it enables cardmembers
to earn Disney Dream Reward DollarsSM by using their Disney
Visa card anywhere Visa is accepted. Disney Dream Reward Dollars
can be redeemed toward a wide variety of merchandise, theme
park tickets, hotel rooms and more at Walt Disney World(R)
and Disneyland(R), Disney Cruise Line(R), U.S. Disney Stores,
Disney catalog and Disney Stores Online.
"We've designed Disney Visa card to help fulfill the
dreams of our Disney guests and families," said Michael
Eisner, chairman and CEO of The Walt Disney Company. "Through
our strategic alliances with Bank One and Visa, we've created
a credit card from Bank One that will offer cardmembers the
features they need, like competitive interest rates and platinum
card benefits, while also providing what they want –
magical Disney rewards and unparalleled flexibility to use
those rewards."
- No annual fee and a competitive interest rate
- 1 percent or more back on card purchases in the form
of Disney Dream Reward Dollars
- No blackout dates when redeeming Disney Dream Reward
Dollars
- No interest for six months on most Walt Disney Travel
Company and Disney Cruise Line
- vacation packages purchased with Disney's Visa Card
- The flexibility to redeem Disney Visa card reward dollars
toward full or partial costs of a wide variety of merchandise,
tickets, hotel rooms and vacation packages at Disney
- Cardmembers can begin redeeming with just 20 Disney Dream
Reward Dollars, a low threshold compared to other rewards
cards
- Exclusive opportunities to earn bonus rewards and realize
special savings on Disney hotel rooms, vacation packages,
merchandise and more
- The ability to combine Disney Visa card Rewards with
other special Disney offers and discounts
Opportunities – just for cardmembers –
to participate in special contests and sweepstakes
- Global Visa acceptance at over 30 million retail locations
- Enhanced Visa Platinum benefits including purchase protection,
travel insurance and zero liability on fraudulent card use
The Disney Visa card is already in high demand. Almost 100,000
people have pre-registered for the card after Disney offered
its most loyal customers the opportunity to be first-in-line
for the new product last month.
This early demand indicates the strong appeal of the Disney
Visa card to the millions of American families who spend an
average of $5,000 annually on their credit cards. In addition,
the average family spends another $11,000 annually on everyday
household expenses that they could also pay with a credit
card. With the Disney Visa card and reward features custom-designed
for the needs and wishes of today's families, Disney and Bank
One have the opportunity to capture a substantial share of
existing and new card spend and build one of the largest co-branded
credit card portfolios in the industry.
"Disney's reputation for customer service and creativity
is unparalleled," said Jamie Dimon, chairman and CEO
of Bank One. "We are delighted Disney chose to work with
us to offer a flexible, fun and innovative credit card that
provides such tremendous value to customers. This relationship
promises to redefine the value of credit card co-branding
and is perfectly aligned with our strategy to work with the
world's best brands."
"There is no company more in touch with families than
Disney and no card better able to reward them than Disney's
Visa Credit Card from Bank One," said Carl Pascarella,
president and CEO of Visa U.S.A. "Today's consumers want
more from their card, and this card delivers. Just by making
everyday purchases, consumers earn great rewards that tap
into the magic of Disney."
Today, Mickey Mouse joins Michael Eisner and Jamie Dimon
at The New York Stock Exchange to watch as they ring the opening
bell in celebration of the Disney Visa card launch and this
innovative alliance.
After the bell ringing in New York, guests at the Disneyland
Resort in Southern California will watch and celebrate as
Bob Iger, president and chief operating officer of Disney;
Phil Heasley, chief executive officer of Bank One Card Services
and Carl Pascarella unveil the new Disney Visa card design
– with a touch of magic.
In addition to a significant direct mail campaign and retail
banking center promotions, Bank One will launch a national
multi-million-dollar television and print advertising campaign
to promote the Disney Visa card. The campaign will highlight
the competitive benefits of the Disney Visa card, along with
the ability to make Disney dreams a reality through everyday
card purchases. The television advertising campaign will begin
airing the week of March 10.
The eye-catching Disney Visa card design features the world-famous
Mickey Mouse silhouette framed by a pixie-dust-sprinkled bright
red background. All applicants approved during the first year
will be recognized with a "Charter Cardmember" distinction,
which will be embossed on their card. 
Disney's Visa® Credit Card from Bank One: Use your Disney's
Visa Card and earn Disney Dream Reward Dollars 2 on everyday
card purchases like gas and groceries. Apply Disney Dream
Reward Dollars toward Disney purchases, where you want, when
you want. At home or on vacation. Plus, get 20 Disney Dream
Reward DollarsSM free, just for becoming a Disney's Visa Cardmember.
- - 0% intro APR for 6 months on purchases & balance
transfers*
- 0% APR for up to 6 months on select Disney vacation packages!*
- No annual fee
- - 1% in Disney Dream Reward Dollars(sm)
on card purchases
- - Special low APR on select Disney
vacation packages
- Bonuses of double, triple or more reward dollars
- Special Cardmember offers on select purchases
- Use rewards for anything Disney: vacation packages, theme
park tickets, DVDs, toys, clothes, and more
- Redeem them with no block-out dates – ever
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